project
Client:

Honda

Date:

July 18-27, 2024

Location:

Pq Granja do torto - DF

About the event

Capital Moto Week is the largest Motorcycles and Rock festival in Latin America. There are 10 days of lots of music in the Motorcycle City for those who love the two-wheeled lifestyle.

Covering an area of ​​approximately 3,000 m², the capital is a challenging and rewarding event. We have a complete structure, Village Honda, serving all of the brand's subdivisions, including:

Honda Financial Services, with:

- 25 m² container
- Custom decorative furniture
- Digital totems
- Prize wheel

Honda Store, with:

- 50 m² container
- Custom furniture
- Fitting room
- Decorative items

ProHonda, with:

- Two 25 m² containers: one for services such as oil changes and one promotional, with activations and giveaway distribution.
- Illuminated tool board
- Custom tool counter
- Compressors
- Acrylic counter with LED lighting
- Prize wheel
- Gumball machine
- Custom popcorn cart

Pro Honda, featuring:

- Two 25m² containers: one for services (oil change) and one promotional, with activations and giveaway distribution.
- Illuminated tool board
- Customized tool counter
- Compressors
- Acrylic counter with LED lighting
- Prize wheel
- Ball machine
- Customized popcorn cart

Test Ride, featuring:

- On and Off-Road structure

Engines & Machines, featuring:

- 25m² container
- Customized furniture
- Cell phone charging totem

MonoC, featuring:

- 25m² container
- Customized scenography
- Prototype exhibition area

HDA, featuring:

- Two fully equipped customized motorhomes
- Showroom for motorcycle display
- Two exhibition areas dedicated to Honda’s history with On and Off-Road bikes
- Interactive activations with VR in the exhibition areas

In addition to the following services provided:

- Event production with specialized team
- Cleaning staff
- Security personnel
- Promotion team across the entire Honda Village
- Activation management and giveaway distribution
- Real-time maintenance technicians
- Photographers / Videomakers
- Full catering service
- Support for team and client accreditation
- Exclusive barbecue for the Honda team
- Executive lunch for Honda presidents
- Full internet coverage via Starlink throughout the Honda Village

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